Privacy policy

Privacy Policy

Woolulu — operated by Ardent Censer Ltd Last updated: May 26, 2026

Ardent Censer Ltd operates the Woolulu online store and website, along with all related information, content, features, tools, products, and services (collectively, the "Services"). Our Services are hosted and powered by Shopify. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, purchase a digital product, or otherwise interact with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to how we handle your personal information.

Please read this Privacy Policy carefully. By using the Services, you confirm that you have read and understood how we collect and use your information as described here.

1. Personal Information We Collect

"Personal information" means any information that identifies or can reasonably be linked to you. We may collect the following types of personal information, depending on how you interact with our Services:

  • Contact details — your name, billing address, phone number, and email address.
  • Financial information — payment card details, financial account information, transaction records, and payment confirmation data.
  • Account information — your username, password, security questions, and account preferences or settings.
  • Transaction information — digital products you view, add to your cart, purchase, or enquire about, as well as your order history.
  • Communications — information you share when contacting us, such as customer support messages or enquiries.
  • Device and technical information — your IP address, browser type, device identifiers, operating system, and network connection details.
  • Usage and behavioural information — how you navigate and interact with our website, including pages visited, time spent, links clicked, and actions taken.
  • Cookie and tracking data — information collected via cookies, pixels, and similar technologies, including data used for advertising and remarketing purposes (see Section 5).

2. How We Collect Your Information

We collect personal information from the following sources:

  • Directly from you — when you create an account, place an order, complete a form, contact us, or otherwise provide us with your details.
  • Automatically through the Services — via cookies, web beacons, pixels, and similar tracking technologies when you browse our website or interact with our platform.
  • Through advertising platforms — including Google Ads and Google Analytics, which may collect data about your visit to our website for advertising, remarketing, and performance measurement purposes.
  • From our service providers — third parties who assist us in delivering our Services and who process data on our behalf.
  • From partners and other third parties — such as marketing partners, analytics providers, or payment processors.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to improve functionality, analyse traffic, and deliver relevant advertising. These include:

  • Essential cookies — required for the website to function, including shopping cart and checkout processes.
  • Analytics cookies — used to understand how visitors interact with our website (for example, via Google Analytics).
  • Advertising and remarketing cookies — used to show relevant advertisements to visitors on other websites and platforms, including through Google Ads. This may include remarketing based on products you have viewed or added to your cart.
  • Preference cookies — used to remember your settings and personalise your experience.

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. Where required by law, we will request your consent before placing non-essential cookies.

4. How We Use Your Information

We may use your personal information for the following purposes:

  • Providing and improving our Services — processing your orders and payments, delivering your digital products, managing your account, handling customer enquiries, and personalising your shopping experience, including product recommendations.
  • Marketing and advertising — sending you promotional emails or messages (only with your consent where required by law), and displaying relevant advertisements on our website and other platforms, including Google Ads remarketing, based on your browsing and purchase history.
  • Analytics and performance measurement — understanding how our website is used in order to improve it, using tools such as Google Analytics.
  • Security and fraud prevention — verifying your identity, detecting and preventing fraudulent or malicious activity, and ensuring a safe and secure environment.
  • Customer communication — responding to your enquiries, providing customer support, and keeping you informed about your orders and account.
  • Legal compliance — meeting our legal obligations, responding to lawful requests from authorities, and enforcing our terms and policies.

5. Google Services and Advertising

We use Google services, including Google Ads and Google Analytics, which may collect and process data about your interactions with our website. This data may be used to:

  • Measure the performance of our advertising campaigns.
  • Show you relevant advertisements on Google and third-party websites (remarketing).
  • Analyse visitor behaviour and improve our website.

Google may use cookies and other tracking technologies to collect this data. You can opt out of Google's personalised advertising at any time by visiting Google's Ad Settings or by using the Google Analytics Opt-Out Browser Add-On.

For more information on how Google uses data when you use our website, please visit: https://policies.google.com/technologies/partner-sites.

6. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

  • Service providers — companies that help us operate our business, such as payment processors, digital product delivery platforms, IT support, cloud storage providers, and customer service tools (including Shopify).
  • Advertising and analytics partners — including Google, to support advertising, remarketing, and website analytics based on your activity. You may opt out of this sharing at any time (see Section 5 and Section 9).
  • At your request — for example, when you ask us to resend a digital product to an alternative email address or connect via social media integrations.
  • Within our corporate group — including affiliates and subsidiaries of Ardent Censer Ltd.
  • Business transactions — in the event of a merger, acquisition, or similar business transaction.
  • Legal obligations — when required by law, court order, or to protect the rights and safety of our users and the public.

7. Digital Products

We sell digital products that are delivered electronically. When you purchase a digital product from Woolulu, we collect and process your personal information to fulfil your order, deliver the product to you (typically via email or a download link), and maintain a record of your transaction.

Please note that due to the nature of digital products, delivery begins immediately upon purchase and downloads cannot be returned once accessed. Our data retention practices for purchase records reflect our legal and accounting obligations.

8. Our Relationship with Shopify

Our Services are hosted by Shopify, which processes your personal information in order to provide and improve the platform. Information you submit through our store will be shared with Shopify and may be processed in countries other than your own.

Shopify may also use information gathered from your interactions with our store — and other Shopify merchants — to provide enhanced features and services. When this occurs, Shopify acts as the data controller for those processing activities. To learn more, or to exercise your rights in relation to data processed by Shopify, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to Access / Know — you may request access to the personal information we hold about you.
  • Right to Delete — you may request that we delete your personal information.
  • Right to Correct — you may request that we correct any inaccurate information we hold about you.
  • Right to Portability — you may request a copy of your data in a portable format, and ask us to transfer it to a third party in certain circumstances.
  • Right to Opt Out of Sale or Targeted Advertising — you may opt out of the sale or sharing of your personal information for targeted advertising purposes. If you use a browser with the Global Privacy Control (GPC) signal enabled, we will treat this as an opt-out request. To learn more, visit https://globalprivacycontrol.org/.
  • Marketing Preferences — you may opt out of promotional emails at any time by clicking the unsubscribe link in any of our emails. We will only send marketing communications where we have a lawful basis to do so. You will still receive essential transactional emails related to your account or orders.
  • Cookie Preferences — you may manage your cookie preferences through your browser settings or any cookie consent tool displayed on our website.

If you live in the UK or European Economic Area, you also have the right to:

  • Object to or restrict certain types of processing of your personal information.
  • Withdraw your consent at any time, where we rely on consent as a legal basis for processing. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. You may also designate an authorised agent to submit requests on your behalf, provided they can demonstrate your authorisation. We will not discriminate against you for exercising your rights.

10. Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe your child has provided us with their personal information, please contact us using the details below and we will delete it.

We do not knowingly sell or share the personal information of individuals under the age of 16.

11. Data Security and Retention

We take reasonable technical and organisational steps to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, comply with our legal and accounting obligations, resolve disputes, and enforce our agreements.

12. Third-Party Links

Our website may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before sharing any personal information with them.

13. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside of where you reside. Where transfers originate from the UK or European Economic Area, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or equivalent mechanisms recognised under UK law, unless the destination country is deemed to provide an adequate level of protection.

14. Complaints

If you have concerns about how we handle your personal information, please contact us. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For residents of the EEA, a list of national supervisory authorities is available through the European Data Protection Board.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised "Last updated" date. Where required by law, we will notify you of material changes.

16. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can reach us by:

For the purposes of applicable data protection law, Ardent Censer Ltd is the data controller of your personal information.